Shaw Contract Introduces a New Hybrid Floor Covering

Shaw Contract, a design leader in commercial flooring solutions and surfaces, is excited to introduce reFrame, a category-defining collection of 9” x 36” woven LVT resilient tiles, that blurs the boundary between hard and soft surface. reFrame sets the stage for both subtle or dramatic color play, transforming spaces with a convergence of tonal gradations and color.

“No longer intrigued by commonly used flat colors and hues, designers are seeking gradients to create energizing, new colors,” said VP of Global Design, Reesie Duncan. “reFrame embraces this shift - inspired by ombré textiles, where gradients read as a single color in a range of depth and tone.”

The Shaw Contract Design Studio, looking specifically to textiles with ombré effects, developed a visual with a tonal, fade-out effect, using color transitions with the intention of creating a soothing yet impactful environment. The design team was interested in a tighter weave visual with an ombré appearance and unexpected shifts in color. reFrame creates tonal shifts through each plank. Tonal gradations can be soft and ethereal and also bright and bold. While the collection contains numerous neutral colors for a more subdued aesthetic, reFrame also incorporates bright hues using bursts of teal, green, red, blue, and yellow to refresh and enliven interior spaces.

The palette of twelve colorways gives a tonal effect, as each color unites multiple shades woven together to create softly shifting gradients. Subdued neutrals work alongside bright bursts of color for a playfully understated yet impactful effect. Mix and match the color palette to create visual cues for zoning, brand an environment or shape wayfinding.

Layered for strength and fused into a single solid surface, reFrame is made to resist stains and scuffing. The Exoguard® Quartz Enhanced Urethane finish prevents fraying and creates a barrier that stops spills and dirt from penetrating the woven fabric, allowing for easier clean up. A stabilizing composite layer ensures product integrity. reFrame is ortho phthalate free and is a Floor Score IAQ Certified Low VOC material.

Now, more than ever, designers are creating spaces that inspire and engage. reFrame embraces and elevates this more nuanced approach – it’s a skillful combination of color and texture that invigorates spaces and brings interiors to life in captivating new ways.